Colors make the building blocks of a brand. It can either make or break a brand. The goal is to choose brand colors that will stick to the minds of clients that whenever they see that particular shade, they’d remember your brand and nothing else. Picking the colors like picking the copier Forth Worth agreement is one of the first steps of making sure that the business thrives despite competition. And although most would think that picking the right colors is easy, it isn’t. With a hundred of shades available in the market, how will you know that you have picked just the right ones?
Why do you pick colors for your brand?
Colors speak directly to your target clients. Even without words, colors are able to represent your brand and the many reasons why target clients should trust you. A simple look at the colors that you used for your logo or signage is an instant marketing pitch to clients looking for a brand they can trust. If you got the colors right, not only will it be a one-time sale, but it could mean respect that could translate into sales today and in the long run.
How do you go about the process of picking the colors for your brand? There is a process that needs to be followed. Since experts do not often talk about how they go about it, it has become a mystery to those who are just starting out. How do you demystify the process? Can it be simplified to help brands strategize and improve their sales?
How do you choose the brand colors to use? Make your life easy like going for the copier Forth Worth. Here are the top 3 ways you can choose the brand colors to use:
Always start with the neutral shades.
Start your journey from the base. You can go for one or two base colors. They will be the one that will act as a canvas to the rest of your design. Generally, neutral colors include black, gray, brown, white, tan and beige. Although the colors that are directly related to these can also be used as a base. It may be best to consider your options based on the warm and cool colors.
Tip from the pro: make sure to choose a background color that is solid. You can try it out with photos of your logo. Which base shade will bring out to light? The goal is to always make it stand out because it is so beautiful to look at, clients will want to stare at it all day long without getting tired. This feeling will make them come back again and again.
Pick two colors that will make the design pop out!
After the base, you need at least two colors that will make the brand name pop. Think of two colors that will grab the attention of the customers. Remember that your logo and brand colors will be your visual form of marketing, that’s why it is a must that you consider them carefully. Go for two colors that are vibrant. What does your brand stand for? What feeling do you want it to evoke from your audience? Cool colors like green and blue have that calming effect while the warmer colors like orange and red tend to make people feel more excited.
Pick a color to go with your call to action.
A call to action usually comes as a button or a link. This tells viewers what you want them to do. Because of its task, it should come in a color that will stand out, at the same time, it has to be complementary color to the three other ones you have chosen. Make sure to check the color wheel when going about the process. After all, even the experts refer to the wheel to see which colors will look great together.
